January 23, 2024
While a website can serve multiple purposes such as offering information, creating a touch point and connection with your audience, providing education, and more, most businesses ultimately are wanting to see that their website brings customer conversion.
Organizations want the people who need their services or products to find them and become a customer and fan.
Here are 5 ways to improve your website for better customer conversion.
1. Make your website more visually appealing.
Your website design plays a critical role in grabbing the attention of your visitors and helping them connect to your brand. The average time a person will spend on a website page across all industries is about 54 seconds, according to Contentsquare’s Digital Experience Benchmark report. This is why the website should be visually engaging and appealing enough to keep your visitor around and interested in exploring more than the home page. You may want to consider updating photos, colors, and layout, so that it visually represents your brand and appeals to your target audience in the best way.
2. Improve the websites load time.
As noted above, time is critical. We live in a fast-paced society, and we have a short window to gain your audience’s attention. A slow-loading website can cause frustrations for your visitors and cause them to abandon your site all together. Use tools such as Google PageSpeed Insights to identify issues that are slowing down your website and work on resolving them.
3. Emphasize your unique vale proposition.
It is vital that your website speaks to what sets your company or practice apart from the others. This unique value may lie in your story, in your offerings, or in your company principles but whatever it is that sets your organization apart should be communicated on the home page and strategically throughout.
4. Make it easy for potential customers to contact you.
Making it easy for customers to reach out is important. They should never have to scroll page after page looking for your contact information. Having a “contact us” section as well as places throughout the website with your contact information, call to action buttons, and/or contact forms is always an excellent idea.
5. Display social proof.
Displaying social proof on your website can boost your credibility and build trust with potential customers. According to Globe Newswire’s Survey, 95% of buyers will look at reviews before purchasing a product. Listing reviews from Google, Yelp, and Facebook on your website is a great approach. Other forms of social proof can include expert recommendations, certifications, press mentions, and case studies. Anything you can show to boost your company image as an expert in your market and stand out from the competition is beneficial.
The Bottom Line
A company should never settle for a dated or lack luster website that is underperforming. If your site is lacking in design, speed, value propositions, calls to action, or social proof, we recommend you tackle each of these issues with a trusted design team who can help your website perform at its best. A strong website can be critical to your organization’s success. If you are in search of the right team for your project, KAD Creative would love to chat with you to see if we’re a good fit.
Cheers to awesome websites and growth!
